JUN 4, 2020
Traditional banking institutions have fallen behind as fintech startups have become the norm for new developments in software and rapid advances in technology. This reality has created an irreversible shift in the global financial landscape. Now startups are paving the way and banks and big financial players are busy playing catch up.
Here’s a look back at the 5 things that revolutionized the fintech industry:
Banks and traditional financial institutions are quickly learning that opening up to third-party innovators. This is now the fastest and most effective way to innovate. This wasn’t always the case but it’s definitely one of the strongest factors that have impacted the financial services space in the past decade. Direct integrations save time and money for all parties involved. They also pave the way for third-party companies. Companies that create software designed to enhance otherwise cumbersome processes.
APIs today create new pathways for more cost-effective models that integrate banking data and access. This allows businesses access to more and better services and customers access to better user experiences based on their unique data.
In the early 2000s eCommerce started to pick up steam and PayPal played an integral part in its success. This enables frictionless online payments. The ability to conduct business across borders became as easy as the click of a button. In the past 10 years, online payment providers have upped their game and PayPal has been facing some serious competition. Global payment processors many of which that started off as FX and money transfer companies. Focusing on differentiating their brands by putting their resources towards better processing power, local data storage, data encryption, better integration into sales and invoicing software, and more.
Today, payments companies able to operate locally on a global scale are winning more business from online companies marketing their products and services internationally.
We can’t talk about the past decade without focusing on blockchain and cryptocurrencies. They have taken the open innovation movement to a new level. Cryptocurrencies have served as a massively disruptive force when it comes to the banking sector. They've been able to bypass many of the problems associated with traditional banking. In addition, providing a faster and less expensive way to transact.
While it’s long-term impacts are still unclear, what’s amazing is how fast it’s been implemented to the extent where it’s really reshaped the online payments industry.
It’s also set a new standard when it comes to increased transparency and open technology. It is meant to surely impact other areas of the industry as customers benefit from increased ease when it comes to moving and controlling their funds.
Developments in automation technologies designed to provide financial advice are proving to be something to pay attention to. Sometimes they are called Robo-advisors or virtual assistants, this technology is fueled by machine learning. Implemented through formats like live chat and activated based on specific consumer behaviors. However, this is still a relatively new field where many have ventured into but only a few have proven to be successful.
The mix of human and machine is still necessary when it comes to providing useful financial advice. Although, automation still has other applications designed to power sales and customer engagement. Therefore, the applications of it are currently apply best in marketing and operations. Future implications expand into a more comprehensive offering.
Mobile banking has extended the formal financial system to include more people - specifically in developing countries. These types of payments still have a long way to go. For instance, in Western markets as most still prefer to use traditional payment methods like credit cards. Still, the advances made to date are substantial. In the past 10 years as infrastructure costs have gone down significantly.
A 2018 study by ING found that one in five consumers (21%) have transferred money via organizations other than their main bank in the last 12 months. This trend is significant and will undoubtedly set the stage for advances in B2B commerce as well.
We’re excited to be part of the fintech revolution and can’t wait to see what the next decade has in store for the payments industry!
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