APR 6, 2020
There’s no denying that this is a scary time for anyone who owns or runs a business. However, there’s also no denying that for eCommerce businesses, this period of quarantines and lockdowns presents an opportunity. Take for example the 183% increase in online grocery shopping from March 1 to 25th of this year. Compared to the same period last year it is a truly big amount of people turning to eCommerce.
As with anything right now, though, eCommerce needs to be handled with care. While more consumers are shopping online out of necessity, the only way that translates to long-term gains for the businesses handling the influx is if they can provide a smooth, satisfying and maybe even surprising experience.
The following three takeaways are a good place to start for eCommerce businesses for sustainable growth:
Many people are currently shopping for things they never would have previously purchased online. Whether it’s placing a grocery order and entrusting someone else to pick their produce, ordering cleaning supplies, or putting a 10 kg bag of topsoil in an online cart. Now people are stepping out of their online comfort zones because they have to.
One of the keys to succeeding long-term will be showing these temporary customers the advantages of buying online when other options are available. Emphasizing convenience or adding value to products purchased online will help retrain consumers. These consumers who are acting out of necessity right now but could be the ones ordering out of preference by this time next year. After all, eCommerce shopping habits tend to form following periods of fervent activity.
While most people are looking ahead to the end of this quarantine period when life returns back to normal, eCommerce businesses need to be looking even further. If COVID-19 follows the trajectory of other flues and respiratory illnesses, the summer may bring a slowdown of infection. However, a relapse could follow when the colder weather returns to the rest of the world. So, this, in turn, will coincide with the holiday season. The season of presents, and big money spending.
All of the tough lessons being learned by eCommerce businesses when it comes to the supply chain and shipping logistics right now will prove valuable. In a few months’ time when we might be needing to go through this all over again.
There’s no reason major players like Amazon have to be the only ones who capitalize on the increase in online shopping. The biggest advantage of major eCommerce stores is that they offer to their consumers a smooth and secure checkout process that allows for a wide range of payment options.
Smart cashier software like Praxis integrates over 300 payment options into one interface. This enables your costumers from literally across the world to have a checkout process unique to their local markets. Praxis also has automated rules engines that guarantee the highest payment acceptance rates. In other words, providing a simple and smooth customer experience that will inspire trust in your customers and keep buyers coming back.
Praxis Cashier integrates with WooCommerce sites and also has a WordPress plugin. Making it possible to use this smart and powerful solution with any online store. This enables you to make it all the more likely that this circumstantial growth will become permanent.